Our Story
Making circular fashion’s impact visible
- Our Story
How It All Started
We kept running into circular brands doing the right things; repairing, reselling, renting, and reworking garments.
But their climate impact was hard to see. Buried in spreadsheets or lost in sustainability noise, it was difficult for others to understand what was really changing.
At the same time, through hands-on styling and working with existing clothes, we saw how much value already lives in what exists.
So we started Tuleva. Not another marketplace or complex tool, just a simple way to turn everyday circular actions into clear, trusted climate proof.
- Our Purpose
The Gap
Circular brands are doing meaningful work, but their climate impact is often hard to see.
The data exists, but it’s fragmented, inconsistent, and difficult to trust at scale.
Tuleva brings it together. We curate and verify circular activity to show who is doing the work, where it’s happening, and the real difference it makes.
Proof for the people who need it most.
- Our Values
What We Stand For
Turning real circular work into climate proof people can trust.
Clarity over complexity
We keep things simple. Real actions, conservative estimates, clear numbers; no over-engineering, no confusion.
Trust without hype
Verified work only. No inflated claims, no greenwashing, just impact partners and regulators can stand behind.
Visibility for real makers
From repair studios to resale platforms and circular designers, we make the people doing the work visible where it matters.
Collaboration, not competition
Circular fashion moves forward together. Shared learning, shared progress, shared wins.
- Our Methodology
How we get the numbers right
Clear, conservative estimates; not a full carbon audit.
Identify the circular action
A garment repaired, resold, rented, or reused.
Compare to a new item
Measured against the emissions of producing a new equivalent item.
Estimate emissions avoided
Simple outputs, e.g. 12 kg CO₂ avoided.
Apply consistently
The same method applied across brands and actions for fair comparison.
This provides clear, comparable climate estimates, not a full carbon audit.
For full methodology, go to:
- Looking Ahead
The Future?
Tuleva is built to grow with the circular fashion ecosystem, not rush ahead of it.
Over time, we will add deeper insights and clearer signals for climate impact, while protecting the simplicity that makes Tuleva useful today. Each step is shaped with real partners and real use cases, so the work on the ground stays at the centre.
For now, we are listening, learning, and focusing on what truly helps circular brands make their impact visible.
Help build the future of circular fashion
Discover, support, and connect with the people turning everyday circular work into real climate impact.