The First Sale Is No Longer the Whole Story

Circular Signals #05 Fashion has always been good at measuring the first sale. It knows when a product is launched, how quickly it sells, which channels perform best and what drives demand. But once that first chapter ends, the story often becomes much harder to follow. The European Union’s decision to prohibit the destruction of […]

Nothing In Fashion Stays Finished Anymore

Circular Signals #04 I know I’m late to the conversation, but maybe that’s a good thing. Or am I really late for it? The timelines have settled, the hot takes have cooled off, and the pressure to react instantly has passed. Yet somehow, the images are still here.Still circulating. Still being reposted, dissected, archived, and […]